NAME: The Burger King
NICKNAME: The King
CAREER HIGHLIGHTS: The first animated burger king mascot was introduced in the 1960's. It looked harmless; cordial even...
But in 2003, the Miami-based Crispin Porter & Bogusky advertising firm decided to revamp the mascot and make it into something completely different.
http://en.wikipedia.org/wiki/The_Burger_King#Return_of_the_King
The blueprint behind the Burger King took a lot of hard work and creativity. The final draft, shown below, was truly a collaborative effort.
Zaphod Beeblebrox +
Michael Meyers + Crown
=At first, CP&B settled for advertisements that merely gave people the creeps.
But soon even the advertisers couldn't help but admit that they had created a terrifying monster that dwarfed all other fast food mascots in its path. The "late night" commercials on the official Burger King website illustrate the true horrific nature of the Burger King http://www.bk.com/en/us/company-info/press/tv-and-video.html
WARNING: DO NOT WATCH THESE COMMERCIALS IN THE DARK BY YOURSELF
WARNING: DO NOT WATCH THESE COMMERCIALS IN THE DARK BY YOURSELF
The reemergence of The Burger King, and his reigning title as "creepiest fast food mascot ever", has struck a fear into the hearts of fast food competitors. Sources say that McDonalds corporate executives are in the process of changing the look of their iconic Ronald McDonald clown from this...
to this...
For now though, The Burger King is still the leader of all horror fast food mascots. And his creepiness gives me no choice but to put him on your team.
WHAT'S HE DOING NOW: Hiding in your closet, clutching a breakfast croissant sandwich in his gloved hands, and waiting to scare you.
POSITION ON YOUR TEAM: Defensive Cornerback
http://www.youtube.com/watch?v=YGriO85UGLg&feature=related
For now though, The Burger King is still the leader of all horror fast food mascots. And his creepiness gives me no choice but to put him on your team.
WHAT'S HE DOING NOW: Hiding in your closet, clutching a breakfast croissant sandwich in his gloved hands, and waiting to scare you.
POSITION ON YOUR TEAM: Defensive Cornerback
http://www.youtube.com/watch?v=YGriO85UGLg&feature=related
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